View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
July 13, 2006updated 22 Nov 2022 8:10pm

Take A Break’s National Wedding Day going global

By Press Gazette

National Wedding Dress Day, launched by Bauer title Take a
Break
, is going global, as media in China, Russia, the US and
Australia take up the charity stunt.

The event, where women will be sponsored to wear their
wedding dresses on 25 August at work or play, for a charity of
their choice, was initially a UK-based proposition, but interest
from abroad may yet propel the idea into an international event.

In the UK, more than 80 events have been scheduled,
with Take a Break readers registering via the website
www.nationalweddingdressday.co.uk.

The publication said it
has picked up interest from a number of publications worldwide,
including World News Journal, based in Beijing, Australian publisher
ACP’s weekly Take Five, Russian women’s weekly Chas
Dlja Vas
and also Bauer USA.

Editor John Dale said: “It’s snowballing.
Women love their wedding
dresses and hate having to put them in
the wardrobe after wearing them for
one day. This is the excuse thousands
of women want — to get their dresses
out again for a good cause.”

He added: “But the wonderful thing
is how this sentiment is international.
It knows no boundaries. We’ve
already had solid interest from Russia,
China and Australia — without
prompting — and we expect much more as the ball continues to
roll.

I think it will go truly worldwide and if it does, it’s unprecedented,
a piece of media history.”
Anait Amirkhanyan, editor of Chas Dlja Vas, a Bauer publication
which has a circulation of more than 400,000, said: “As soon
as I saw this idea, I knew it would appeal to Russian women.
We love our weddings and our wedding dresses just like British
women, and this is a chance to wear them again. It is universal.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network