View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
July 24, 2009

Swine flu closes in on Michael Jackson as most popular UK news search

By Dominic Ponsford1

After Michael Jackson, swine flu was the most searched-for news term on the internet last month – according to the extremely useful Google Insights for Search service.

I’m writing this blog post – not just as a piece of naked traffic chasing (though admittedly that was my prime motivator), but also to point out the usefulness of this new Google service.

It enables you to narrow down your parameters to the UK and to news-only searches to find what the great British public are interested in at any one time. It’s well worth bookmarking for any journalist who works in online news.

I’ll report back on how much traffic this post gets.

By the way, I was pointed in the direction of Google Insights for Search and shown how to use it by the Google press office – who were extremely helpful, which was surprising given that they really don’t need to be.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network