View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 4, 2015

Survey finds one-third of Scots have given up regular newspaper reading since millennium

By William Turvill

A third of people in Scotland have stopped regularly reading newspapers since the millennium, according to new figures. (Picture: Reuters)

The Scottish Social Attitudes survey found that last year 41 per cent of Scots "regularly read one or more daily morning newspapers". This is down from 76 per cent in 1999.

Meanwhile, the 2014 survey found that 33 per cent of Scots check online news or newspaper websites at least once a day. Some 38 per cent of the 1,501 surveyed in 2014 said they never read news online.

According to the survey, 46 per cent of the 250 people judged to have come from the most deprived areas never read online news.

Every year since 1999, social researcher NatCen has surveyed around 1,500 Scots "on the basis of random probability sampling" for Scottish Social Attitudes.

Table 1: Do you regularly read one or more daily morning newspapers?

  Yes (%) No (%) Sample Size
1999 76 24 1,482
2000 71 29 1,663
2001 71 29 1,605
2003 66 34 1,508
2004 62 38 1,637
2005 58 42 1,549
2006 59 41 1,594
2007 61 39 1,508
2009 54 46 1,482
2010 54 46 1,495
2011 52 48 1,197
2012 49 51 1,229
2013 43 57 1,497
2014 41 59 1,501

The survey group were also asked: "How often, if at all, do you look online at a news or newspaper website?"

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Some 12 per cent said they did so several times a day, and a further 21 per cent said every day. Meanwhile, 11 per cent said they did so several times a week, 11 per cent said at least once a week or a couple of times a month. Seven per cent said they did so once a month or less than once a month, and 38 per cent said they never do.

The survey also breaks down this information by age, gender, deprivation and education. These breakdowns show:

  • 46 per cent of those from the most deprived areas never read online news – compared with 30 per cent in the least deprived
  • 42 per cent of those from the least deprived areas read news online at least once a day – compared with 23 per cent in the most deprived areas
  • 71 per cent of those surveyed with no educational qualifications never read online news – compared with 18 per cent educated to degree level
  • Nearly half of 18-44-year-olds read news online on a daily basis
  • 59 per cent of 65-74-year-olds and 87 per cent of those over 75 never do

Table 2: How often, if at all, do you look online at a news or newspaper website? (By deprivation area*)

  Several times a day/ every day Several times a week At least once a week/ A couple Once a month/ less often Never Unweighted bases 
1 most deprived (%) 23 15 11 5 46 250
2 quintile (%) 27 10 10 8 45 288
3 quintile (%) 32 9 11 7 41 351
4 quintile (%) 41 11 11 8 30 348
5 least deprived (%) 42 9 11 7 30 264

Table 2: How often, if at all, do you look online at a news or newspaper website? (By education)

  Several times a day/ every day Several times a week At least once a week/ A couple Once a month/ less often Never Unweighted bases 
Degree  (%) 47 13 14 8 18 550
Highers/A levels (%) 41 15 10 8 26 276
Standard GD/GCSE (%) 18 7 11 8 55 357
None (%) 15 5 5 3 71 310

*NatCen used the Scottish Index of Multiple Deprivation, used by the Scottish Government, to categorise deprivation areas into quintiles.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network