The Sunday Times is launching an iPad app this weekend along with a new bundled £2 a week subscription deal.
Under the new system, for £2 a week readers will get access to The Times daily iPad app, the Sunday Times app and both newspaper websites. Thus far, The Times iPad app as been available seperately from the main digital subscription for £9.99 a month.
The Sunday Times app will offer access to all 12 sections plus a new interactive TV guide.
A full sample edition of the app will made available to download for free from the Apple iTunes store this Friday. The app will then be made available for sale at £1.79 a week (versus £2.20 for the print edition). At present it will only work on Apple iPad tablet computers.
The app will also be given at no additional charge to those who already have seven-day Times print subscriptions.
The Times and Sunday Times became the UK’s first fully paywalled national newspaper websites in June this year.
According to the latest paywall traffic numbers, from a Hitwise survey for The Guardian, 2.34 per cent of those arriving at www.thetimes.co.uk go on to read content behind the paywall.
According to The Guardian, this extrapolates to 54,000 readers a month who are going behind the paywalls of The Times and Sunday Times. Before the paywall move, The Times website attracted around 20 million unique users a month (according to ABCe data).