All magazine publishers will have to fully embrace audio and video web content within the next five years, according to the editor-in-chief of the leading gadgets title.
Haymarket's Stuff is to launch stuff.tv next month, a multi-media website with pod- and vodcasts and video reviews. Its current weekly podcast has cemented its position in the iTunes download chart top twenty since its launch in March this year. Stuff editor-in-chief Tom Dunmore said that within the next five years brand content across the industry will have changed dramatically.
"Publishers will stop worrying about cannibalising their print product and go whole-heartedly onto the web," he said. "You just can't ignore the fact that it's not just words and pictures anymore — its audio and video."
The new launch will use facilities in the Haymarket building at Teddington studios. Dunmore said: "It's moving further down the multimedia line with audio and video podcasts, more video content, video reviews and more interactive features that our tech savvy readers expect, so there'll be lots of toys and eye candy for these guys to play with."
Stuff's current weekly podcast was downloaded 92,635 times during September, averaging around 23,000 listeners a week in the iTunes chart.