View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
August 6, 2007

Spear’s to go global in £1.2m deal

By Press Gazette

Luxury Publishing has acquired Spear’s Wealth Management Survey, the international quarterly, and will also be taking over Spear Media’s stable of contract magazines in a bid to take the brand global. The deal is worth £1.2m with a similar amount in investment to follow.

International editions of the magazine are planned in Asia, India and the USA. The company will now seek media partners in the new territories to assist with the launches.

The company is making a number of appointments in the next few months and is currently in talks with two ‘high-profile’individuals for editorial roles within the company. It is also looking for a digital director, circulation and subscriptions managers.

William Cash, a former foreign correspondent for The Times, launched Spear’s Wealth Management Survey in April 2006, distributing to an exclusive database of the 30,000 richest people in the UK and charging a discounted rate of £100 for four issues a year.

The key to Spear’s success, said Cash, was tapping into unhitherto explored advertising opportunities within the commercial and banking sector, buoyed by the wealth management boom in London.

‘There was a whole group of private banks and advertising bodies who were desperate to advertise and didn’t have anywhere to. So that was our gap in the market,’said Cash, who added that neither advertisers nor readers wanted the title to be on the newsstand.

‘We just don’t believe in the retail model for us because we don’t believe the likes of Philip Green [Arcadia Group owner] is going to schlep down to WH Smith to buy a personal finance magazine,’said the publisher.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network