I love new business ideas dreamed up by commercial types who don’t — and never will — understand the content business.
We’re talking about the kind of tosh that gets dreamed up by sales execs during management awaydays. You know: “quick win” revenue opportunities. The results are always shonky beyond belief.
Here’s a fantastic example of the genre. IRN, which supplies news to 250+ commercial radio stations, has started offering to run press releases alongside the organization’s news feeds.
Apparently, it will now cost PRs £200 to get their release of choice scrolling down the screen for a fortnight.
Sounds like a bargain. Until you consider the likely click through rate.