Billionaire Richard Branson is set to next week unveil a new digital magazine aimed specifically at the iPad – according to reports today.
News agency AFP reported that Branson has distributed invitations to the launch of ‘Project’ next Tuesday.
The launch comes on the heels of further details emerging about Rupert Murdoch’s plans to launch a newspaper – called The Daily – for the iPad.
The beta version of The Daily will emerge around Christmas then launch to the wider public in the New Year as a title with a ‘tabloid sensibility and a broadsheet intelligence”.
The Daily – which it is thought will publish seven days each week – is expected to cost 99 cents (62p)a week or around $4.25 (£2.64) a month.
News Corp has been developing The Daily for three months at its New York headquarters with a staff now approaching 100 after a string of senior appointments.