The Sentinel Sunday in Stoke has defied an ongoing industry downturn in circulation figures by posting a 13.8 per cent rise in today's ABC figures for the second half of 2006.
The Northcliffe-owned title raised its year-on-year performance from 11,530 to 13,126, bucking a trend across regional newspapers of decline in sales.
The Newcastle-upon-Tyne-based Sunday Sun suffered a dip in circulation of 6.1%, as did Birmingham's Sunday Mercury.
Elsewhere, Wales on Sunday saw its circulation figure drop from 47,724 to 43,129, a decrease of 9.6 per cent year on year, while Northern Ireland's Sunday Journal put on 3 per cent.
In the Republic, the Sunday Business Post celebrated a 4.6 per cent rise while fellow Irish titles the Sunday Independent and Sunday World posted small gains. The Sunday Tribune saw its year-on-year figure drop by 3.5 per cent.
Regional Sunday papers — average circulation and year on year change
Kent On Sunday 2,681 -8.3%
Newcastle-Upon-Tyne Sunday Sun 70,904 -6.1%
The Sentinel Sunday 13,126 13.8%
Sunday Mercury 62,009 -6.1%
Wales on Sunday 43,129 -9.6%
Sunday Journal incorporating Donegal on Sunday 6,503 3.0%
Sunday Life 77,506 -0.2%
Sunday Business Post 53,860 4.6%
Sunday Independent 287,750 0.4%
Sunday Tribune 69,305 -3.5%
Sunday World 278,395 2.2%