BBC Magazines has accused IPC and Bauer of devaluing the entire TV
listings sector after the two close rivals cut their cover prices.
listings sector after the two close rivals cut their cover prices.
IPC announced last week that market leader What’s On TV would
reduce in price to 35p – undercutting Bauer’s TV Choice by 5p – a move
swiftly followed by Bauer, which this week reduced its title to 30p.
reduce in price to 35p – undercutting Bauer’s TV Choice by 5p – a move
swiftly followed by Bauer, which this week reduced its title to 30p.
Marcus Arthur, publishing director at BBC Magazines, said: “I’m
disappointed that the value of the sector is being decimated in this
way by this aggressive price-cutting activity.” For full story see
Press Gazette 28.1.05.
disappointed that the value of the sector is being decimated in this
way by this aggressive price-cutting activity.” For full story see
Press Gazette 28.1.05.
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