The Liverpool Echo is preparing for the football season with a radical overhaul of its Saturday package.
The Weekend Echo will now run to at least 92 pages, with the introduction of three new sections and a revamped Football Echo incorporated into it.
Previously a stand-alone publication, the 24-page Football Echo will provide match previews, new columns and features.
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The Weekend Echo will also include an extra jobs supplement and a new nostalgia section recalling Merseyside’s past.
Echo editor and editor-in-chief of Trinity Mirror North West and North Wales, Mark Dickinson, said: “All the research we have done indicates that people’s newspaper buying habits are very different on a Saturday from during the week.
“Many of them go to the supermarket or local shops quite early in the morning before getting on with the rest of their weekend.
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“Merseyside has an unquenchable thirst for sport and we believe this package is the best way to give the fans their weekend fix.”
The first edition of the new-look Weekend Echo comes out on 14 August.
By Sarah Lagan
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