Natmags has closed the second phase of its digital magazine experiment, Jellyfish.
The title was originally conceived as a sister title to teen monthly Cosmogirl! but was renosed last month after the latter’s closure last month.
The second phase of development was meant to see Jellyfish as a digital companion to Cosmo, targeting an older age group of 18-25 year old women. Natmags have now said that Jellyfish will not proceed to launch following the completion of the test phase this week.
In a statement, Natmags said that during the 20 week trial distribution challenges were difficult to overcome and that the company could ‘not see a sustainable business model emerging”.
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The company said it hoped to find the Jellyfish staff alternative roles within the company. Jellyfish had an editorial team of seven, led by former Cosmogirl! editor Celia Duncan.
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