The Mail on Sunday , which has successfully boosted sales with give-away double CDs, was one of the few nationals with anything to sing about last month.
ABC figures for October show the MoS was up 4.3 per cent on September to hit 2,437,748, the second highest monthly sale in its history. The biggest was for the month of the 2001 September 11 attacks on the US.
The daily red-tops recorded another dreadful month. Even the Daily Star , which has been the sector’s brightest performer, was down 2.3 per cent on its September sales.
Year-on-year figures are also grim.
The daily popular sector has lost 335,117 sales compared with the same six-month period to the end of October last year.
The move to compact is still paying off for The Independent which has produced yet another month-on-month rise to reach sales of 266,038. This is the paper’s best average sale since 1997 and the 13th consecutive month it has recorded a rise.
The Times, in the month before it switched to being available only as a tabloid, was slightly down on September at 656,462. It is up 3.5 per cent on the same period last year.
The Guardian recorded its second consecutive monthly rise and the FT and Daily Telegraph were both up.
The Sunday Mirror recorded another monthly rise, of 3.4 per cent. The only other Sunday red-top to show an increase on September was the Mirror ‘s Scottish stablemate, the Sunday Mail.
The Independent on Sunday and The Business were the only quality Sundays to record a rise on September.