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October 24, 2013

Metro and Mirror double online readership as Mail Online hits record 146m monthly browsers

By Darren Boyle

The Metro and The Mirror websites both doubled their online circulation over the past twelve months according to ABC figures released today.

The Mail Online is still the biggest newspaper website in the country with more than 146 million 'unique browsers' visitingnthe site last month – an increase of more than 44 per cent compared with September 2012 and a new all-time high for the site.

The Guardian also reported strong growth with more than 83 million unique browsers, up almost 30 per cent on the year.  

Despite having a metered paywall the Telegraph also reported steady increases in its circulation with 63 million monthlt browsers – more than a fifth more than a year ago.

The Mirror has again benefited from The Sun’s decision to move behind a paywall as of 1 August. It attracted 31 million monthly browsers, a 97.7 per cent increase year on year.

Here is the full UK national newspaper website traffic breakdown for September 2013 (Source ABC)

Mail Online

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9,490,332 daily browsers, up 49.06 per cent year on year

146,233,786 monthly browsers, up 44.01 per cent year on year

Guardian

4,600,140 daily browsers, up 26.61 per cent year on year

83,116,532 monthly browsers, up 27.22 per cent year on year

Telegraph

3,200,388 daily browsers, up 19.42 per cent year on year

63,061,086 monthly browsers, up 22.67 per cent year on year

Mirror

1,502,979 daily browsers, up 103.59 per cent year on year

31,124,186 monthly browsers, up 97.73 per cent year on year

Independent

1,380,673 daily browsers, up 80.79 per cent year on year

29,770,594 daily browsers, up 82.57 per cent year on year

Metro

737,176 daily browsers, up 137.01 per cent year on year

16,791,284 monthly browsers, up 124.92 per cent year on year

Evening Standard

195,185 daily browsers, up 40.83 per cent year on year

3,050,289 monthly browsers, up 45.08 per cent year on year

 

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