Emap has appointed Valery McConnell to be the new editor of Yours, the magazine for the over-60s , writes Ruth Addicott.
McConnell will take over from Neil Patrick, who is taking retirement after 13 years.
She moves from her current role as editor of the magazine’s spin-off series, Yours Seasonal Specials and Yours Health Plus – the latter having just increased its frequency to bimonthly.
McConnell said she was keen to build on the magazine’s health coverage. “I am taking over a magazine that has had 25 consecutive ABC increases,” she added. “How many magazines that cater for the mature market can say that? “I would be foolish if I thought I could come in and change it – the magazine is obviously doing something that is very right.”
McConnell was previously editor of Pregnancy & Birth magazine and deputy editor of IPC’s Our Baby.
She has also worked on Prima and Family Circle.
Yours is Emap’s biggest-selling title behind FHM and Heat and reported a January to June ABC last year of 368,006.
By Ruth Addicott