Sales of IPC Media's music title NME fell 14.3 per cent to 29,020 in the first half of 2011.
In a statement IPC said that despite the drop NME 'continues to be an exemplar of a modern multiplatform media brand", serving its audience 'via social media, on TV, radio, mobile, through live events and in print and reaches over one million consumers each week".
Overall circulation figures for music magazines were up 22.6 per cent on the previous year, but this down to the ABC debut of free magazines The Stool Pigeon, Properganda and DIY Magazine.
Of the paid-for music mags Bauer's Mojo remained the biggest seller with 87,262 ( down 4.8 per cent year on year), followed by its stablemate Q with 80,418 (down 10.1 per cent year on year).
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In the movie market the free title Odeon Magazine has the highest circulation at 186,740 – up 6.8 per cent on last year – but Bauer's Empire continues to outsell its paid-for rival Total Film by 100,000 copies.
Bauer's publishing director for Kerrang!, Q and Mojo, Rimi Atwal, said: 'Bauer's influential music brands continue to dominate in the UK, underlining the loyalty of our highly engaged audiences and our commitment to delivering the best content in a 360 experience.
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'Our magazines sit at the heart of our multi-platform music brands, which have never been more connected with their passionate and influential audiences in print, online, radio, events, TV, podcasts, social media and our world renowned awards."
Music (rock) circulation figures for the first half of 2011:
Title; publisher; average sale; change year on year
- The Fly (free) ; Channelfly Enterprises Ltd ; 100,386 ; -7.2%
- Mojo ; Bauer Consumer Media ; 87,262 ; -4.8%
- Q ; Bauer Consumer Media ; 80,418 ; -10.1%
- Uncut ; IPC Media Ltd ; 66,004 ; -10.9%
- The Stool Pigeon (fee) ; Junko Partners Publishing ; 51,750 ; N/A
- Properganda (free) ; Proper Music Distribution ; 45,212 ; N/A
- Kerrang! ; Bauer Consumer Media ; 43,033 ; -2.2%
- DIY Magazine (free) ; RWD Creative Media Limited ; 38,125 ; N/A
- New Musical Express ; IPC Media Ltd ; 29,020 ; -14.3%
Film magazine circulation figures for the first half of 2011
Title; publisher; average sale; change year on year
- Odeon Magazine (free) Future Plus ; 186,740 ; 6.8%
- Empire Bauer Consumer Media ; 171,013 ; -4.5%
- Total Film Future Publishing Ltd ; 71,823 ; -5.6%
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