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December 12, 2008

Lembit Opik joins Daily Sport

By Rachael

Liberal Democrat MP Lembit Opik is to become the Daily Sport’s new political columnist, reports How Do.

Opik’s celebrity romances with TV presenter Sian Lloyd and one of the Cheeky Girls have made him a regular in the red tops already.

Editor Pam McVitie, who took the helm in September, thinks this will help her readers relate to him. She said: “This is a huge coup for the Sport.  Lembit is one of the only politicians that real people have heard of and can relate to. He’s opinionated, outrageous and knows what Sport readers want.  We’re thrilled to have him on board.”

Obik’s column will appear every Friday in the Manchester-based newspaper, where he’ll provide news and views of what is happening in politics.

He added: “I can’t wait to get started, this is the perfect partnership.”

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