View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
August 3, 2015

Lancashire Telegraph collaborates with monthly Newsquest magazine to launch weekly Asian edition

By William Turvill

The Lancashire Telegraph has launched a new weekly edition aimed at the Asian community.

Some 2,000 free copies of the new edition were delivered through letterboxes in Blackburn for the first time last Friday morning.

Free copies will continue to be delivered and others will be available at selected outlets in the future.

The new title has been produced by the Telegraph in collaboration with the monthly Asian Image newspaper. Founded in 1997, it claims a free monthly circulation of around 24,000.

A press release announcing the launch said: “It is hoped the new edition will give readers a taste of what is available in the Lancashire Telegraph during the rest of the week and will assist newspaper sales growth. The early feedback has already been very positive.”

 Asian Image editor Shuiab Khan said: “The new edition will feature exclusive content from our team of contributors and writers who have continued to make Asian Image a success.

“This is a welcome addition to the Asian Image regional edition and our take on the international and national news via our website.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Nick Fellows, Newsquest Lancashire and Kendal managing director, said: “Our new weekly Asian edition complements the existing Lancashire Telegraph title portfolio, following the success of our part-paid for, part-free extension into the Burnley market earlier this year; it is important that we continue to offer our readership dedicated local news content.”

The Lancashire Telegraph recorded an average daily circulation of 12,814 in the second half of 2014, according to ABC.

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network