Dominic Ponsford
The tabloid Times is
catching up with the Daily Telegraph in the circulation race and is now
almost within 200,000 sales of the market leader, according to the Audit Bureau of Circulation figures for June.
catching up with the Daily Telegraph in the circulation race and is now
almost within 200,000 sales of the market leader, according to the Audit Bureau of Circulation figures for June.
While the Daily Telegraph’s sale for June held
more or less steady year-on-year at 903,772, The Times was the top
performing title in the whole national newspaper market – up 3.35 per
cent year-on-year to 683,495.
more or less steady year-on-year at 903,772, The Times was the top
performing title in the whole national newspaper market – up 3.35 per
cent year-on-year to 683,495.
The Times is now comfortably ahead of the
Telegraph on UK full-price sales at 510,572 versus 488,393.
Telegraph on UK full-price sales at 510,572 versus 488,393.
The
Guardian’s promised autumn relaunch in Berliner format evidently can’t
come soon enough, it was the worst performing quality paper by a large
margin in June – down 6.99 per cent year-on-year to 361,408.
Guardian’s promised autumn relaunch in Berliner format evidently can’t
come soon enough, it was the worst performing quality paper by a large
margin in June – down 6.99 per cent year-on-year to 361,408.
All the red-tops are down year-on-year and the Daily Star, which a year
ago looked set to be charging headlong towards a million sales, has
dropped back down to 855,612.
ago looked set to be charging headlong towards a million sales, has
dropped back down to 855,612.
Richard Desmond’s other national titles have also
seen a sharp decline in fortunes. The Sunday Express appears to be
feeling the effects of having its S:2 glossy supplement axed in March.
Before the closure of S:2 the Sunday Express was showing healthy
year-on-year sales rises but last month it was 7.04 per cent down
year-on-year to 931,608.
seen a sharp decline in fortunes. The Sunday Express appears to be
feeling the effects of having its S:2 glossy supplement axed in March.
Before the closure of S:2 the Sunday Express was showing healthy
year-on-year sales rises but last month it was 7.04 per cent down
year-on-year to 931,608.
Another title which appears to be feeling the
effects of editorial cutbacks is national sports weekly Football First
which has dropped a dramatic 30.25 per cent year-on-year to 14,289.
Five years ago the title was selling nearly 90,000.
effects of editorial cutbacks is national sports weekly Football First
which has dropped a dramatic 30.25 per cent year-on-year to 14,289.
Five years ago the title was selling nearly 90,000.
Paid-for sales of the Evening Standard were
sharply down again following the launch of a free Lite lunch-time
edition, dropping 12.19 per cent year-on-year to 332,524. But when the
76,831
distribution of Standard Lite is taken into account, Associated
Newspapers is able to argue that sales may be down but readership is up.
sharply down again following the launch of a free Lite lunch-time
edition, dropping 12.19 per cent year-on-year to 332,524. But when the
76,831
distribution of Standard Lite is taken into account, Associated
Newspapers is able to argue that sales may be down but readership is up.
UK national newspapers circulation for June 2005 | ||||||
Current month | Last Month | mth/mth | Last Year | Yr/Yr | ||
Jun 05 | May 05 | +/- % | Jun 04 | +/- % | ||
National morning popular | ||||||
Daily Mirror | 1,742,378 | 1,780,554 | -2.14 | 1,833,980 | -4.99 | |
Daily Record | 462,472 | 467,857 | -1.15 | 491,685 | -5.94 | |
Daily Star | 855,612 | 863,083 | -0.87 | 890,810 | -3.95 | |
The Sun | 3,230,652 | 3,230,332 | 0.01 | 3,348,320 | -3.51 | |
Total of average daily net circulation |
6,291,114 | 6,341,826 | -0.80 | 6,564,795 | -4.17 | |
National morning mid market | ||||||
Daily Express | 893,184 | 898,396 | -0.58 | 957,876 | -6.75 | |
The Daily Mail | 2,350,012 | 2,359,003 | -0.38 | 2,405,499 | -2.31 | |
Total of average daily net circulation |
3,243,196 | 3,257,399 | -0.44 | 3,363,375 | -3.57 | |
National morning quality | ||||||
The Daily Telegraph | 903,772 | 915,711 | -1.30 | 906,098 | -0.26 | |
Financial Times | 425,984 | 431,287 | -1.23 | 427,203 | -0.29 | |
The Herald | 76,774 | 80,268 | -4.35 | N/A | ||
The Guardian | 361,408 | 372,562 | -2.99 | 388,584 | -6.99 | |
The Independent | 262,124 | 263,043 | -0.35 | 261,575 | 0.21 | |
The Scotsman | 67,743 | 68,849 | -1.61 | 67,645 | 0.14 | |
The Times | 683,495 | 684,695 | -0.18 | 661,330 | 3.35 | |
Total of average daily net circulation |
2,781,300 | 2,816,415 | -1.25 | 2,712,435 | 2.54 | |
Overall total of average daily net circulation |
12,315,610 | 12,415,640 | -0.81 | 12,640,605 | -2.57 | |
National morning sporting | ||||||
Racing Post | 84,147 | 80,025 | 5.15 | 87,938 | -4.31 | |
London evening | ||||||
Evening Standard | 332,524 | 348,892 | -4.69 | 378,681 | -12.19 | |
National weekly sporting | ||||||
Football First | 14,289 | 16,486 | -13.33 | 20,486 | -30.25 | |
National morning group | ||||||
The Daily Mirror / Daily Record | 2,204,850 | 2,248,411 | -1.94 | 2,325,665 | -5.19 | |
National Sunday popular | ||||||
Daily Star Sunday | 420,905 | 420,739 | 0.04 | 500,441 | -15.89 | |
News of the World | 3,563,073 | 3,653,168 | -2.47 | 3,735,839 | -4.62 | |
Sunday Mail | 553,894 | 557,361 | -0.62 | 584,069 | -5.17 | |
Sunday Mirror | 1,485,485 | 1,545,789 | -3.90 | 1,524,560 | -2.56 | |
The People | 913,618 | 932,200 | -1.99 | 1,004,480 | -9.05 | |
Sunday Sport | 154,317 | 159,193 | -3.06 | 151,486 | 1.87 | |
Total of average Sunday net circulation |
7,091,292 | 7,268,450 | -2.44 | 7,500,875 | -5.46 | |
National Sunday mid market | ||||||
Sunday Express | 931,608 | 919,416 | 1.33 | 1,002,145 | -7.04 | |
The Mail on Sunday | 2,253,480 | 2,253,176 | 0.01 | 2,273,213 | -0.87 | |
Total of average Sunday net circulation |
3,185,088 | 3,172,592 | 0.39 | 3,275,358 | -2.76 | |
National Sunday quality | ||||||
Independent on Sunday | 206,007 | 206,607 | -0.29 | 210,015 | -1.91 | |
The Business | 195,912 | 195,533 | 0.19 | 218,126 | -10.18 | |
The Observer | 441,187 | 441,802 | -0.14 | 460,239 | -4.14 | |
Scotland on Sunday | 82,124 | 82,334 | -0.26 | 82,727 | -0.73 | |
Sunday Herald | 56,573 | 58,231 | -2.85 | N/A | ||
The Sunday Telegraph | 674,531 | 666,031 | 1.28 | 697,655 | -3.31 | |
The Sunday Times | 1,325,292 | 1,349,943 | -1.83 | 1,344,326 | -1.42 | |
Total of average Sunday net circulation |
2,981,626 | 3,000,481 | -0.63 | 3,013,088 | -1.04 | |
Overall total of average Sunday net circulation |
13,258,006 | 13,441,523 | -1.37 | 13,789,321 | -3.85 | |
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