View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
January 29, 2004updated 17 May 2007 11:30am

Jaunt sale soon

By Press Gazette

Fashion and lifestyle magazine Jaunt is expected to be sold within the next few days. The title, aimed at the “minibreak generation”, was launched in July 2003 by Sibella Publishing and former Loaded and More! editors John Perry and Tammy Butt.

Targeted at 25 to 35-year-old women, the aim was to cash in on the growth of low-cost airlines, with a glamorous take on the best minibreaks, the best hotels, style and celebrities.

Despite securing £1m backing at launch, Jaunt has had to compete with the cover-mounts and deep pockets of existing women’s monthlies, such as In Style, Elle and Vogue. It was still unclear this week whether Perry and Butt would remain with the title.

Jaunt had a monthly print run of 60,000. Perry claimed sales were growing last autumn with sales of 30,000.

By Ruth Addicott

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network