The Independent has raised more than £1m for homeless military veterans with its Christmas campaign. It was pushed over the £1m mark with a £300,000 donation from Lloyds Bank.
Full details in here in their press release:
The Homeless Veterans Christmas campaign from The Independent, The Independent on Sunday, i, London Live and London Evening Standard, today announced that it has reached its target of a staggering £1 million thanks to a hugely generous £300,000 donation from Lloyds Bank.
Lloyds’ donation means the Homeless Veterans appeal, in association with ABF The Soldiers’ Charity and Veterans Aid, has broken all records for Christmas charity campaigns from the newspaper group.
Since the appeal launched in November, it has helped highlight the plight of thousands of ex-servicemen and women who have fallen on hard times or found themselves with no home back in civilian life.
Donations from the public have poured in, and a number of high-profile figures including David Beckham, Prince William, the Arch-bishop of Canterbury Justin Welby, Stephen Fry and Angelina Jolie have backed the appeal, as well as all three main political party leaders.
Antonio Horta-Osorio, Chief Executive of Lloyds Banking Group, said: “The Evening Standard campaign will help improve the lives of those men and women of the armed forces who have risked their lives to serve us all. Lloyds Banking Group is deeply honoured to add its ready support to this important cause.”
Evgeny Lebedev, Chairman of Independent Print Ltd. and Evening Standard Ltd. Said: “When we decided to make Homeless Veterans the subject of last year’s Christmas Appeal across this newspaper and its sister titles, a thought crossed my mind. Wouldn’t it be wonderful, I thought, if we hit £1m. But I didn’t think we’d do it.
"And now we have. This is nothing less than an astonishing achievement. I want to extend my deep personal thanks to every reader of this newspaper who donated – and also to Antonio Horto-Osorio and his team at Lloyds Bank. Their generosity, in giving £300,000 to a cause I know they care passionately about, has catapulted us from £700,000 to that frankly remarkable £1m mark.
"Because of your kindness, we have changed the lives of people who have served this country overseas, but fell on hard times when returning to civilian life. We have a duty to them; and thanks to you, we are now fulfilling it much better. There is still work to do, of course, but the newspapers’ campaign has brought hope to countless veterans. I’m so proud about that – and hope that you are too.”
Major General (Ret’d) Martin Rutledge, Chief Executive ABF The Soldiers’ Charity, said: “This is a wonderful donation from Lloyds which will, along with all the money raised by the campaign, make a real difference. When something as modest as a new shower can allow a D-Day veteran the independence to stay living in his home, or £800 can start a new life for a former soldier, the campaign’s new total of £1million will really change many thousands of lives. Every individual and organisation who has donated money is doing so because they, like us, feel that no veteran should be left without a roof over their head. Thanks to them we can continue our work in making sure all those who have served their country are never forgotten.”
CEO of Veterans Aid Dr Hugh Milroy said: “We are stunned by Lloyd’s generosity – and what a fantastic footnote to the campaign, which has had a profound impact on the profile of Veterans Aid. We are still getting calls from individuals who heard about us through reports in The Independent or Evening Standard. The money donated by Lloyds, who have already supported us in a variety of practical ways, is the icing on the cake and on behalf of all the ex-servicemen and women in crisis whom we help, I thank them."