View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 14, 2007

I hit the jackpot – with help from lottery winner’s auntie

By Press Gazette

I decided emergency vehicle insurance would be a good idea, so I phoned IPC’s risk management man. He’s used to Loaded’s behaviour, and calmly asked for the vehicle’s details.’I’m in a 2.7ltr Range Rover Sport right now,’I slurred. ‘Registration is L-O-U-T, something. It belongs to Lotto winner Michael Carroll, and I’m currently racing it against his limousine across Swaffham.’

He went very quiet. ‘I’m also drunk.”

Either I lost signal or he hung up. Regardless, I was racing at 80mph towards ‘Miss-Be-Haven,’Carroll’s villa. I’d finally made contact with him and won his trust over six breakfast Stellas in a local cafe. I gave him a Lotto Lout action figure we’d had specially made; in return he handed me the keys to one of his fleet and growled, ‘If you can keep up you can come in the house.”

It was the breakthrough I’d been waiting on for months, so I simply floored it. I’d so far endured a terrible experience with Loaded’s Andy Sherwood, when we met local gangsters in a pub car park who tried to extort cash from us in exchange for time with Carroll. They were like his PR firm, only armed to the teeth and fraudulent. Staking out his properties in fear of ball-bearing attacks also bore no fruit.

I needed a new way in and bunged a journalist from a local rag £20 for the address of Carroll’s auntie, with whom he sometimes lived. Aunt Kelly was a lovely woman who we convinced we were friend and not foe.

Through Kelly, we struck a deal and I rang Loaded editor Martin Daubney to tell him we had our excusive, but needed £2,000 in cash by the morning. A dyed-in-the-wool tabloid hack, Daubs conjured the readies in minutes.

What happened next is men’s magazine history. Michael and I got on like one of his famous house fires. The interview became ‘a day in the life”, as we raced bangers round his back garden and drank until the early hours. We photographed Carroll with his frightening weapons collection, while the Halifax threatened legal action over shots taken in its branch. The Sun and Mirror nicked the quotes, while we made The Star’s front page.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

The article won an armful of awards, including MJA Feature Writer of the Year, and became one big lout-like middle finger to those other mens’ magazines, whose writers sit chained to desks concocting list features.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network