Monthly men’s health-focused lifestyle title
Mike Shallcross, deputy editor
Pitch to: Dan Jones, features editor (Dan.Jones@natmags.co.uk) For shorter pieces try Joseph Mackie, senior editor (JosephMackie@natmags.co.uk) or Jonathan Thompson, commissioning editor (JonathanThompson@natmags.co.uk).
Type of articles: Anything original and useful on the subject of men’s health and well-being. It could be how to become a millionaire in 12 months, or going undercover to investigate organ trafficking. Surprise us.
Topics: Health, fitness, sex, money, psychology, foodâ€¦ basically anything which can improve a man’s life.
How to pitch: By email. Make it punchy, detail which experts you’re going to use and, above all, tell us what new facts you’re going to add to the sum of human knowledge about a subject. If you’ve not written for us before, consider attaching a pdf of previous published work so we can gauge your writing style.
Post-pitch: Don’t be afraid to follow up, but equally don’t be offended if you don’t hear back.
What will impress: Access to good sources, use of humour, ability to pitch treatments other than straight write-throughs. Most important though is an understanding of service journalism – that everything we publish needs to be directly useful to the reader.
What won’t impress: Recycling sports magazine pitches; writers peddling their own opinions in place of those of experts; anything mentioning ‘metrosexuals”, omega 3s or steroids; offers to ‘review’spas.
Rate: Depends on length on story. An average feature generally pays between £700-£800.
Images: Helpful, but not essential.