NatMag-Rodale is scrapping the print version of Triathlete’s World and moving to an online only platform.
The company, a joint venture between Hearst Magazines and Roadale, said it had ‘realigned its strategy’within the market and that its focus would shifting to growing its digital business.
The November edition of the monthly magazine, edited by Alison Hamlett, will be the last ‘regular-frequency issue”.
A spokesperson that no jobs will be lost as a result of the move and that Hamlett will stay at the Triathlete’s World as website editor and specialist publications editor.
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‘Alison will be responsible for building the website along the highly successful Runner’s World model, involing a rich content experience, comprehensive race entry system, and a suite of interactive tools,’the company said in a release.
She will also edit Natmag-Rodale’s growing portfolio of bookazines in the running and triathlon markets.
Group Publishing Director Alun Williams said: ‘Triathlete’s World is a great brand, with a distinct position within the triathlon market.
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‘However given the size of the market, and the number of titles within it, we see the future of this brand within the digital space.
‘The website is flourishing, and has an unrivalled database of followers. We are delighted that Alison Hamlett will lead the next phase of our development on Triathlete’s World – Alison has a wealth of editorial experience in triathlon and running and is a BSME award-winning editor.”
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