View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
September 9, 2005updated 22 Nov 2022 4:45pm

Guardian reveals new look ahead of Berliner relaunch

By Press Gazette

Dominic Ponsford
The Guardian has unveiled its new-look ahead of Monday’s relaunch in Berliner format.
And the paper has revealed that the relaunch will be accompanied by the largest promotional campaign in its history.
Circulation wise The Guardian has a mountain to
climb. In August circulation dropped to a new low of 341,698 compared
with 380,522 in August 2003 – the month before The Independent launched
its tabloid version.
The new look includes a radically different masthead – in blue rather than black.
Editor Alan Rusbridger said: “The new titlepiece
is the final element of our redesign and completes the new modern look
of the paper. The new font, Guardian Egyptian, is we believe, elegant,
intelligent and highly legible.”
Guardian Newspapers chief executive Carolyn McCall said: “This
has been the most significant investment for GNL – not simply in presses
and print sites, but in our journalism, design and the way in which we have
communicated with our readers.”
In a Press Gazette interview this week Rusbridger
revealed that the move to mid-size Berliner format will also signal a
move towards the political middle ground for the traditionally left
wing paper.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network