A poll of several thousand journalists has found the top-ten most annoying pieces of jargon used by the PR industry.
The list, provided by London-based Houston PR, is as a follows:
- Reach out
- Growthhacking
- Onboarding
- Curate
- Circle back
- Synergy
- Empower
- Solutions
- De-layer
- Ecosystem
Words which almost made the cut included: ‘bandwidth’, ‘robust’ and ‘evangelist’.
My pet hate, not included in the list (and not really jargon), are the words "I'm delighted" which appear in nearly every appointment-related press release I get (and which I remove if I possibly can).
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog