View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
September 18, 2003updated 17 May 2007 11:30am

Glossy challenge to ‘tired’ farming title

By Press Gazette

Farm Life, a glossy monthly farming magazine, is set to appear on the newsstands to rival Farmers Weekly.

But Grove House publisher Caroline Calder-Smith said there will be vast differences between the publications.

“Farmers Weekly is very successful but it is tired and old fashioned,” she said.

Targeted at the top end of the farming business, the 80-page Farm Life concentrates on rural enterprise and “farm life-stylers”, with practical and technical business features as well as lifestyle coverage.

“There has never been a glossy farming mix of business and consumer. It is somewhere between Farmers Weekly and Country Living,” she commented.

Edited by Cedric Porter, the magazine will have a distribution of 50,000 and retail at £2.65. “It will be on the shelf next to Farmers Weekly – they have never had anything sitting on the shelf next to them. They have built up their “farm life” page at the back of the magazine. We’ll show them real farm life,” added Calder-Smith.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network