View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Magazines
June 18, 2012

Future cashes in on craze for ‘simple living’

By Andrew Pugh

Consumer magazine publisher Future will launch a new lifestyle magazine later this year capitalising on the ‘phenomenal’success of its monthly craft title Mollie Makes.

Chief executive Mark Wood told Press Gazette the new magazine would be in the same ‘simple living’vein as Mollie Makes, which smashed Future’s launch subscription record.

Print subscriptions to the monthly title, which celebrates its first anniversary this month, now stand at almost 12,000.

In May, the company reported a 4 per cent drop in revenue and pre-tax losses of £0.7m in the six months to 31 March, but falls in print were partially offset by a 37 per cent rise in digital turnover, up from £7m in 2011 to £9.6m in 2012.

Print subscription revenue was also up 3 per cent year on year. ‘The story on print sales is not one of unremitting decline,’said Wood.

‘We have got growth. Mollie Makes is our most successful magazine launch for a decade.”

The new lifestyle title, which has not been named, will aim to build on the success of Mollie Makes, which Wood said was a ‘phenomenon”.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

‘I think we’ve really have touched a nerve,’said Wood. ‘There’s a very strong trend among the under-30s towards do-it-yourself, make-it-yourself, simple living.”

Last month, Future released figures for iPad editions, which revealed that sales had passed £3m since the launch of Apple’s Newsstand in October 2011.

The company will continue to push its tablet editions and could launch more digital-only titles, said Wood.

It will also look to launch several of its UK websites into the US market, following the same model as TechRadar in the US. It is part of steps to get the US back to profitability in 12 months.

This article was first published in Press Gazette – Journalism Weekly. Click here to subscribe

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network