Financial Times Chief Executive John Ridding says looking competition between his paper’s and the News Corp-owned Wall Street Journal as a zero-sum game is “a bit anachronistic”
In an interview with Reuters following yesterday’s cover price hike, Ridding said: “In a time of fragmenting media and lots more competition and different kinds of competition, I think it’s very, very important to be ruthlessly focused on what makes you different and special.”
The WSJ, Ridding told Reuters, had been “circling the wagons a bit around the US” while the FT has focusing on a more global view.
Previous cover price increases had not hurt the FT’s circulation, and Ridding expects the same to be true again. Parent company Pearson was increasing investment in the paper and it was adding editorial staff, if you include FT.com, Ridding added.