The Financial Times seasonal appeal for 2013-2014 raised £1.4 million for a children’s cancer charity that offers help in some of the world’s poorest regions.
The newspaper ran the fundraising drive between November 2013 and January 2014 and included a charity dinner auction hosted by Christie’s.
Money donated by readers was matched by the British government.
Staff at the FT chose World Child Cancer as this year's beneficiary. The charity treats children in some of the world's most deprived areas.
As part of the fundraising effort, the FT provided editorial coverage of the charity’s work.
According to WCC an estimated 100,000 children die of cancer a year. In developing countries the level of treatment and palliative care available is often below standards expected in the West.
Since launching its annual appeal in 2006, the FT has raised more than £14 million for a succession of good causes.
Lionel Barber, editor of the FT, said: “Once again, I have been struck by the generosity of our readers and the dedication of our staff in supporting an important cause.”
Allison Ogden-Newton, WCC’s chief executive said: “Money raised from the seasonal appeal will enable WCC to expand our work in Malawi, Ghana and Bangladesh and even extend our project work to Myanmar, which is a new country for us with a desperate need for help with treating children with cancer,” she said.
Justine Greening, UK secretary of state for International Development, said: “By matching pound for pound all public donations to World Child Cancer’s appeal we will help them improve diagnosis, treatment and care for thousands of children in Bangladesh and Ghana who would not otherwise get help. This means their families can focus on earning money and lifting themselves out of poverty for good.”
The British government’s matching funding remains open until February 22.
Details of how to apply for the 2014/15 appeal can be found here.
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