Telegraph Media Group has teamed up with Gordons gin to produce a trial free newspaper called “The Friday”.
The tabloid-sized, 16-page newspaper will be feature and lifestyle focused, including home, food, lifestyle, trends and fashion, will make its debut on 7 August and will run for six weeks.
It will be handed out at 25 UK railway stations. Although initially a promotional item, it has not been ruled out as a regular product.
The Friday is aimed at high-spending men and women aged between 30 to 55, and will also be distributed free with Friday’s issue of The Daily Telegraph.
This product will mark the first time TMG has launched a free title.