The Financial Times is hoping to tempt a range of new subscribers by offering the printed paper and delivery for a four week period for £1.
The normal newsstand price of the Financial Times is £2 Monday to Friday and £2.50 on Saturday.
The offer allows a choice between delivery to a reader’s home or office before 7am or vouchers that can be redeemed at newsagents.
The FT emailed registered users yesterday with news of the offer, which runs until the end of March. The paper is also offering an alternative scheme to provide subscriber access to FT.com for just £1.90 per week.
Free access to FT.com is limited to one of visit each month after which online readers much register to view up to ten article in the same period or pay a subscription of between £3.29 and £4.99 per week.
In common with other British quality papers, the FT has been suffering heavy declines in circulation of its print product.
Last month, average circulation of the FT was 390,315, a year-on-year decline of 8.52 per cent. Of those the FT sold 111, 641 in the UK with 60,159of these sold at full rate.
Publishers are tackling declining print sale in a number of ways, several offer free home delivery, while the News International offers readers the chance to subscribe to a number of special interest clubs through which they are offered exclusive access to events and offers.
Declining print sales are matched by digital growth. The FT.com had 11,396,926 visitors to its website in March last year, according to the most recent publicly available figures from the Audit Bureau of Circulations,