View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
May 9, 2007

Express deliveries

By Axegrinder axeblog

Fascinating news reaches me of an uncharacteristically lavish series of features being planned at the Sunday Express.

The paper is planning a “complete home makeover” which will run in a series of four photo features. Details of the huge array of items needed are displayed on the Gorkana website for the ambitious project.

Anyone who donates one of the required products ‒ which range from a sofa to a ceiling lamp ‒ will get a credit in the paper. How generous.

Sadly, as the plea below points out, none of the items will be returned. What on earth will happen to all the items ‒ not least the exotic-sounding bedroom with its “oriental theme”?

Sunday Express ‒ Product Request

Over the next year, the Sunday Express will be running a series of four photo features on a complete home makeover in collaboration with Dulux paints. Companies featured will be fully credited with product shots ‒ the outstanding pieces for submission are as follows:

Sitting Room (Victorian meets modern, period features).
• Coffee table, tiles for a fireplace, club fender, sofa, two pairs of curtains, cushions and accessories

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Kitchen (neutral colour scheme)
• Two blinds, ceiling lamp Study (preferably hardwood)
• Built-in shelves

Bedroom (possible Oriential theme)
• Wallpaper, made-to-measure valance, curtains, lamp, headboard, painted chest of drawers, cushions and accessories

Please contact Jonathan Peace in the first instance who will confirm dates of inclusion, delivery addresses, etc.

Please note that as this feature is part of a case study. Any items submitted will not be returned.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network