The Evening Standard has launched a news website at Standard.co.uk.
The site will include Standard columnists and blogs by its journalists and will offer a City email bulletin and a podcast featuring market commentator Mickey Clark.
Users of the new site will also be able to sign up for the Eros cashless payment card that the paper introduced today.
Until now, the Evening Standard’s web presence has been the entertainment-focused ThisIsLondon.co.uk, which it has shared for the past year with its free stablemate, London Lite. In July 2005, the paper dropped breaking news from that site.
Associated Newspapers has said the site will become the focus of Evening Standard campaigns, allowing readers to participate in online debates and polls.
“We are proud to have successfully campaigned through the paper on behalf of Londoners, and have received overwhelming support from readers,’Evening Standard editor Veronica Wadley said in a statement released today.
“Now we will be able to raise the profile of our campaigns further through our new web pages and allow readers to join debates and give their views instantly on the internet.”
Associated is also launching a new site for Evening Standard advertisers at ESadvertising.co.uk. The site will contain information for ad planners about London consumers’ behaviour in 13 sectors including fashion, entertainment, business, retail and telecoms.