View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
August 5, 2008

Disney acquires parenting website RaisingKids

By Martin Stabe wirepost

The Disney Interactive Media Group has acquired parenting website Raisingkids.co.uk, just three weeks after launching its own parenting site, UKfamily.co.uk.

Raisingkids.co.uk, which was founded in 2001, has 142,000 unique visitors per month, generating 1.3 million page impressions. Its database include more than 100,000 registered users. The site site includes an archive of thousands of age-specific articles and an active community section featuring 17 discussion boards.

Raisingkids.co.uk will be become part of Disney Online, a unit of Disney Interactive Media Group. Disney plans “a subtle integration” with UKfamily.co.uk, the site it launched on 17 July, with an eight-member team led by general manager Dani Zur. The two sites are, however to remain distinct.

RaisingKids.co.uk’s founder, child psychologist Pat Spungin, will stay on board, as will editor Catherine Hanly and web producer Michael Howard.

“I am very proud of what we have built, but to take Raisingkids.co.uk onto the next level requires resources that only a company like Disney can provide,” Spungin said.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network