London is not the only European city where publishers are bustling to launch free newspapers.
Free newspaper giant Metro International is launching its 70th global edition in Copenhagen on 21 August.
The afternoon paper – called metroXpress – will have an initial distribution of 100,000 copies from Monday to Thursday, and 110,000 for a longer weekend edition on Fridays.
Metro already runs a free morning newspaper in Copenhagan, also called metroXpress, and claims to be the most read newspaper in Denmark.
Metro is currently published in 93 cities, 21 countries and in 19 languages around the World. It claims an audience of 18.5 million daily readers.
News International has revealed that it is launching a free evening paper in London called thelondonpaper on 18 September. It will be in addition to London's free financial daily City AM and morning paper Metro, the latter of which is run by Associated Newspapers and is in no way related to Metro International.