View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
January 20, 2005updated 22 Nov 2022 1:58pm

Campaign helps save club badge

By Press Gazette

Coventry City football club has scrapped a plan to introduce a
controversial new club badge following a campaign by Trinity Mirror’s
Coventry Evening Telegraph.

Hundreds of readers sent in letters
and text and email messages after the paper revealed that the club
planned to axe the long-standing badge – which carried images including
a Phoenix commemorating the city’s resurrection after the bombing of
the Second World War.

The paper published eight pages of reaction over three days and a backpage leader article demanding that the badge be kept.

Five
thousand fans voiced their disapproval of the new badge design on the
paper’s website, and a front page lead on the day of a crucial meeting
urged the club directors to “Listen to the fans”.

Editor Alan
Kirby said: “I cannot remember a subject which has caused so much
furore. The issue really illustrated the benefit of a newspaper having
close links with its website– this enabled us to generate hundreds of
extra messages from fans from around the world.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network