Bill Martin, the editor of Plymouth's The Herald, has been appointed editor of the Western Morning News following the departure of Alan Qualtrough.
Martin has been editor of The Herald since 2005 having previously worked as deputy editor and news editor.
Commenting on his new appointment, he said: 'I am absolutely thrilled and immensely proud to be taking over one of the country's great regional newspapers.
'The paper has gone from strength to strength under Alan's leadership and I am looking forward to continuing the development of the title, and to producing a newspaper that champions all of Devon and Cornwall, and its values and aspirations.
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'I grew up and have spent a large part of my life in Western Morning News country, so am really delighted to take on this opportunity."
Northcliffe said the search for a new editor at The Herald will begin immediately.
Andrew Blair, managing director of Northcliffe's South West Media Group, said: 'Bill has proven to be a first class editor and I look forward to working with him in his new role.'
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Martin takes up the new role on 19 March.
Qualtrough became the latest in a series of senior Northcliffe editors to leave the company when his departure was announced on 2 March.
In February it was announced that editor-in-chief of Northcliffe Media subsidiary Cornwall and Devon Media Andy Cooper was leaving after 17 years.
In January Nottingham Post editor Malcolm Pheby said he was standing down after six years in the role. Other Northcliffe editor departures in the last year include the Lincolnshire Echo's Jon Grubb, Leicester Mercury's Keith Perch, John Meehan from the Hull Daily Mail and Mark Astley from the Exeter Express & Echo.
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