New B editor Frances Sheen has unveiled a new team – a month after a relaunch and drop in cover price.
The shake-up coincides with plans to boost the magazine’s sales and increase its profile to compete more heavily with the other glossies.
Sheen has made significant changes to the staff and magazine since she took over in January. Laura Miller, who was features editor on 19 before it closed in April, has been appointed associate editor, replacing Vicki Wilson, who has stepped up to become deputy editor. Miller was previously music editor on OK! and a senior writer on Company.
Charlotte Northedge, a former writer on Cosmopolitan, has come on board as senior writer and Jocelyn Langer has moved up from deputy art director to art director.
Anita Harknett has joined from She magazine as picture editor and Louise Bennett, former senior writer on Mizz, has been appointed as entertainment editor. Harknett takes over from Corrine Barraclough, who left to join the Daily Mirror’s 3am magazine earlier this year.
In addition, Lucy Stockton (formerly at Company and 19) has been appointed designer and Michelle Corps has joined as deputy production editor after a period spent freelancing.
She was previously production editor on Shoot magazine.
B relaunched itself as the magazine for the “20-everything” generation – women who want it all. The July issue featured a redesign and new logo by art director Peter Stephens along with eight extra pages and more fashion and beauty coverage.
The price dropped from £2.50 to £1.90 to compete with other glossies such as Company and Glamour.
By Ruth Addicott