Associated Newspapers is looking to more than treble the circulation of its new Indian daily newspaper, Mail Today, according to the Observer.
The publisher has already spent more than £2m on the title, which is a joint venture with the India Today group and has an editorial staff of 150. It currently sells 140,000 copies – but is looking to increase that to 500,000 in time.
Associated is just one of many western media groups to have capitalised on India’s booming economy and launched titles in the country. Bauer is rumoured to be next, with an Indian version of Grazia.